Case Studies
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Esports (Live) Prediction App
Nova Shots X Blast.TV
Special Project // Live Activation // Influencer Management // Stakeholder Management // Digital Strategy // PR
2025
Creative Director & Project Manager
Overview
Led creative direction & live activation strategy that transformed Esports audiences into active participants — tokenized gameplay, digital wallets, and on-site experience design across Austin TX, Hong Kong, London UK, Malta & Lisbon PT.
Key Results
70,000+ App Downloads
Activated at Live Events across 5 cities, 4 Continents
On-site Immersive Experience Booth
Influencer Management & Event Coverage
Awareness & Acquisition Campaign
Virtune AB ETP
Funding Raise // Campaign Strategy // Digital Strategy // Live Seminars // OOH Advertising // Stakeholder Management // PR
2024
Creative Director & Project Manager
Overview
Led brand strategy and campaign execution for Virtune AB, a Nasdaq-listed ETP issuer — driving 7-figure capital inflows within a single campaign cycle.
Secured campaign funding, led multi-channel content, creator partnerships, messaging and live seminars across the Nordic markets for one of Sweden's fastest-growing ETP providers.
Key Results
$4M Net Capital Return
3800 New Investors Acquired
Markets: Sweden, Finland, Denmark
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Selected Creative Works
Advertising & Special Brand Activations
2012 – Ongoing
Creative Director & Producer
Overview
A decade of creative direction, media publication and film production across various industries. From large-scale public activations and set design to intimate photo shoots, brand strategy, awareness and audience building — work rooted in deep cultural observation - briding the alternative with the mainstream.
Highlights
7+ Years in Film & Media Production
Digital Presence and Experimental Advertising
Print Publications & Merchandise Design
100+ Guest Podcasts and Interviews Worldwide
AI as a Creative Co-worker for Research, Ideation, and Execution
A Lifelong Endeavour of Creative Direction, Documented Every Step Of The Way
