FARRIS 'JUBA' POPAT - PRODUCER & CREATIVE DIRECTOR

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Black-and-white still with the words "be the media you want to see" A man walks a Rottweiler up a marble staircase Shop window with mannequins and a crowd in silhouette Model in a red balaclava and oversized grey blazer against a red wall Phone reading "be the media you want to see" held up on a city street at night, Japanese signage behind

Strategies That Work.

+Build Audiences Online & IRL
+Produce Multi-Channel Creative Media
+Research Trends & Decode Culture
+Activate Special Projects, Partnerships & PR
 

Capturing Attention & Pushing Boundaries.

Featured Work

Projects

Getting Started

Strategy

Inspiration

2008-2026

   Alternative x Mainstream

Advertising & Campaign Strategies For The Modern World

Connecting to the audience you want.

Audience Building strategies and Creative Production across media channels, live events & public activations that create the noise and separate brands from the competition — from start to final delivery.

Finding the audience you didn't know you had.

Diving deep into everything surrounding a product or service — talent, culture, music, fashion, tools, and channels — to connect brands with the exact audiences they want to reach… or didn’t know they had.

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